/* Learn North West — demo by Biprimo. Axis: "the exercise book, grown up". */
:root{
  --paper:#FBF8F3; --paper-2:#F4EFE6; --rule:#E8E2D6;
  --ink:#1B2A4A; --ink-70:#44506B; --ink-45:#596481;
  --red:#E30613; --red-dark:#C00511;
  --yellow:#F2B928; --blue:#2456A6;
  --max:1120px; --radius:14px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{font-family:'Inter',system-ui,sans-serif;background:var(--paper);color:var(--ink);font-size:16.5px;line-height:1.65;-webkit-font-smoothing:antialiased}
h1,h2,h3{font-family:'Fraunces',Georgia,serif;line-height:1.15;font-weight:700;letter-spacing:-.01em}
h1{font-size:clamp(2.1rem,5.2vw,3.4rem)}
h2{font-size:clamp(1.6rem,3.6vw,2.3rem)}
h3{font-size:1.18rem}
p{color:var(--ink-70)}
a{color:var(--blue)}
img{max-width:100%;display:block}
.wrap{max-width:var(--max);margin:0 auto;padding:0 22px}
section{padding:64px 0}
.kicker{display:inline-block;text-transform:uppercase;letter-spacing:.17em;font-size:.72rem;font-weight:700;color:var(--red);margin-bottom:10px}
.crayon{position:relative;white-space:nowrap}
.crayon::after{content:"";position:absolute;left:0;right:0;bottom:.02em;height:.28em;background:var(--yellow);opacity:.55;z-index:-1;border-radius:2px;transform:rotate(-.6deg)}

/* Focus + targets */
a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible,textarea:focus-visible{outline:3px solid var(--blue);outline-offset:2px;border-radius:4px}
.btn,.nav-links a,.footer a{min-height:44px}

/* Header */
header{position:sticky;top:0;z-index:50;background:rgba(251,248,243,.94);backdrop-filter:blur(8px);border-bottom:1px solid var(--rule)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:18px;height:72px}
.nav .logo img{height:44px;width:auto}
.nav-links{display:flex;gap:4px;align-items:center;list-style:none}
.nav-links a{display:inline-flex;align-items:center;padding:10px 13px;color:var(--ink);text-decoration:none;font-weight:500;font-size:.95rem;border-radius:8px}
.nav-links a:hover{background:var(--paper-2)}
.nav-links a[aria-current="page"]{color:var(--red);font-weight:600}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:13px 24px;border-radius:999px;font-weight:600;font-size:1rem;text-decoration:none;border:2px solid transparent;cursor:pointer;transition:background .15s,color .15s}
.btn-primary{background:var(--red);color:#fff}
.btn-primary:hover{background:var(--red-dark)}
.btn-ghost{border-color:var(--ink);color:var(--ink);background:transparent}
.btn-ghost:hover{background:var(--ink);color:var(--paper)}
.dark .btn-ghost{border-color:var(--paper);color:var(--paper)}
.dark .btn-ghost:hover{background:var(--paper);color:var(--ink)}
.menu-btn{display:none;background:none;border:2px solid var(--ink);border-radius:8px;padding:8px 12px;font:inherit;font-weight:600;color:var(--ink)}

/* Hero */
.hero{padding:70px 0 60px;border-bottom:1px solid var(--rule)}
.hero .wrap{display:grid;grid-template-columns:1.15fr .85fr;gap:52px;align-items:center}
.hero p.lead{font-size:1.15rem;margin:18px 0 26px;max-width:34em}
.hero-cta{display:flex;gap:14px;flex-wrap:wrap;align-items:center}
.hero-note{font-size:.85rem;color:var(--ink-45);margin-top:14px}
.hero-photo{position:relative}
.hero-photo img{border-radius:var(--radius);box-shadow:0 18px 44px rgba(27,42,74,.16)}
.hero-photo::before{content:"";position:absolute;inset:-14px auto auto -14px;width:70px;height:70px;border-top:4px solid var(--yellow);border-left:4px solid var(--yellow);border-top-left-radius:var(--radius)}
.hero-photo figcaption{font-size:.8rem;color:var(--ink-45);margin-top:10px}

/* Trust band */
.trust{background:var(--paper-2);border-bottom:1px solid var(--rule);padding:26px 0}
.trust ul{display:flex;flex-wrap:wrap;gap:10px 34px;justify-content:center;list-style:none}
.trust li{display:flex;align-items:center;gap:9px;font-weight:600;font-size:.92rem}
.tick{width:20px;height:20px;flex:none;border-radius:50%;background:var(--blue);color:#fff;display:inline-flex;align-items:center;justify-content:center;font-size:.7rem}

/* Cards */
.grid{display:grid;gap:22px}
.grid-3{grid-template-columns:repeat(3,1fr)}
.grid-2{grid-template-columns:repeat(2,1fr)}
.card{background:#fff;border:1px solid var(--rule);border-radius:var(--radius);padding:26px;position:relative}
.card h3{margin-bottom:8px}
.card .stage{font-size:.75rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--blue);display:block;margin-bottom:8px}
.card a.more{font-weight:600;color:var(--red);text-decoration:none;display:inline-block;margin-top:12px}
.card a.more:hover{text-decoration:underline}

/* Exercise-book quote */
.quote{background:#fff;border:1px solid var(--rule);border-radius:var(--radius);padding:24px 24px 24px 34px;position:relative;background-image:repeating-linear-gradient(transparent,transparent 27px,#F0EBE0 27px,#F0EBE0 28px)}
.quote::before{content:"";position:absolute;top:0;bottom:0;left:20px;width:2px;background:rgba(227,6,19,.35)}
.quote p{font-size:.98rem;color:var(--ink)}
.quote cite{display:block;margin-top:12px;font-style:normal;font-weight:600;font-size:.85rem;color:var(--ink-45)}

/* Dark band */
.dark{background:var(--ink);color:var(--paper)}
.dark h2,.dark h3{color:#fff}
.dark p{color:#C6CEDF}
.dark .quote{background:#24365C;border-color:#31456F;background-image:repeating-linear-gradient(transparent,transparent 27px,rgba(255,255,255,.06) 27px,rgba(255,255,255,.06) 28px)}
.dark .quote p{color:#EDF1F8}
.dark .quote cite{color:#9DAAC6}
.dark .quote::before{background:var(--yellow)}

/* Steps */
.steps{counter-reset:step}
.step{display:flex;gap:18px;padding:20px 0;border-bottom:1px dashed var(--rule)}
.step:last-child{border-bottom:0}
.step::before{counter-increment:step;content:counter(step);flex:none;width:42px;height:42px;border-radius:50%;background:var(--yellow);color:var(--ink);font-family:'Fraunces',serif;font-weight:700;font-size:1.15rem;display:flex;align-items:center;justify-content:center}

/* Pricing */
.price-card{text-align:left}
.price-card .amount{font-family:'Fraunces',serif;font-size:2.4rem;font-weight:700;color:var(--ink)}
.price-card .amount small{font-size:1rem;font-weight:600;color:var(--ink-45)}
.price-card ul{list-style:none;margin:16px 0}
.price-card li{padding:7px 0 7px 28px;position:relative;color:var(--ink-70);font-size:.95rem}
.price-card li::before{content:"✓";position:absolute;left:0;color:var(--blue);font-weight:700}
.badge{display:inline-block;background:var(--yellow);color:var(--ink);font-size:.72rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;padding:4px 10px;border-radius:999px;margin-bottom:12px}
.illustrative{border:1.5px dashed var(--ink-45);background:var(--paper-2);border-radius:10px;padding:14px 16px;font-size:.88rem;color:var(--ink-70);margin-top:22px}

/* Team */
.monogram{width:120px;height:120px;border-radius:50%;background:var(--ink);color:var(--paper);font-family:'Fraunces',serif;font-size:2.3rem;font-weight:700;display:flex;align-items:center;justify-content:center;margin-bottom:16px;border-bottom:5px solid var(--yellow)}
.role{font-size:.82rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--blue);margin:2px 0 10px}

/* FAQ */
details{background:#fff;border:1px solid var(--rule);border-radius:10px;margin-bottom:12px}
summary{cursor:pointer;padding:18px 20px;font-weight:600;list-style:none;display:flex;justify-content:space-between;gap:14px;min-height:44px;align-items:center}
summary::after{content:"+";font-family:'Fraunces',serif;font-size:1.4rem;color:var(--red)}
details[open] summary::after{content:"–"}
details .a{padding:0 20px 18px;color:var(--ink-70)}

/* Forms */
form .row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
label{display:block;font-weight:600;font-size:.9rem;margin:14px 0 6px}
input,select,textarea{width:100%;padding:13px 14px;border:1.5px solid var(--rule);border-radius:10px;background:#fff;font:inherit;color:var(--ink)}
input:hover,select:hover,textarea:hover{border-color:var(--ink-45)}

/* CTA band */
.cta-band{background:var(--ink);color:var(--paper);text-align:center;border-radius:var(--radius);padding:52px 30px;margin:0 22px}
.cta-band h2{color:#fff;margin-bottom:10px}
.cta-band p{color:#C6CEDF;max-width:42em;margin:0 auto 26px}
.cta-band .hero-cta{justify-content:center}

/* Footer */
footer{background:var(--ink);color:#C6CEDF;margin-top:72px;padding:52px 0 30px;font-size:.92rem}
footer h3{color:#fff;font-size:1rem;margin-bottom:12px;font-family:'Inter',sans-serif;font-weight:700}
footer a{color:#EDF1F8;text-decoration:none;display:inline-flex;align-items:center;min-height:34px}
footer a:hover{text-decoration:underline}
.foot-grid{display:grid;grid-template-columns:1.3fr 1fr 1fr 1.2fr;gap:34px;padding-bottom:30px;border-bottom:1px solid #31456F}
.foot-legal{padding-top:22px;font-size:.8rem;color:#8B99B8;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}

/* Pitch page extras */
.vs{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.vs .col{border-radius:var(--radius);padding:26px;border:1px solid var(--rule)}
.vs .before{background:var(--paper-2)}
.vs .after{background:#fff;border-color:var(--blue)}
.metric-row{display:flex;gap:14px;flex-wrap:wrap;margin:18px 0}
.metric{flex:1;min-width:130px;background:#fff;border:1px solid var(--rule);border-radius:10px;padding:16px;text-align:center}
.metric .v{font-family:'Fraunces',serif;font-size:1.7rem;font-weight:700}
.metric .bad{color:var(--red)} .metric .good{color:#1F7A5C}
.metric .l{font-size:.72rem;text-transform:uppercase;letter-spacing:.08em;color:var(--ink-45)}

/* Motion (gated) */
@media (prefers-reduced-motion:no-preference){
  .card,.quote{transition:transform .18s ease,box-shadow .18s ease}
  .card:hover{transform:translateY(-3px);box-shadow:0 12px 28px rgba(27,42,74,.1)}
}

/* Responsive */
@media (max-width:920px){
  .grid-3{grid-template-columns:1fr 1fr}
  .foot-grid{grid-template-columns:1fr 1fr}
  .hero .wrap{grid-template-columns:1fr;gap:34px}
}
@media (max-width:680px){
  section{padding:48px 0}
  .grid-3,.grid-2,.vs{grid-template-columns:1fr}
  form .row{grid-template-columns:1fr}
  .nav-links{display:none;position:absolute;top:72px;left:0;right:0;background:var(--paper);border-bottom:1px solid var(--rule);flex-direction:column;align-items:stretch;padding:10px 16px 16px;gap:2px}
  .nav-links.open{display:flex}
  .nav-links a{padding:13px 12px}
  .menu-btn{display:block}
  .nav .btn{display:none}
  .nav-links .btn{display:inline-flex;margin-top:10px}
  .foot-grid{grid-template-columns:1fr}
}